Musti Group is the leading Nordic pet care specialist operating in Finland, Sweden, Norway, and the Baltics. Our mission is to make the life of pets and their parents easier, safer and more fun throughout the entire lifespan of the pet. We want to be a full-service product provider and operator for our customers – both physically and digitally. We believe that a full-service ecosystem offers a unique value proposition that enhances and strengthens strong customer relationships and sets us apart from our competitors.

Musti Group’s net sales were EUR 444 million in 2024. We have over 2,000 employees, 1,9 million customers and 415 stores.

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Marketing & Content Specialist

The purpose of this role is to drive and safeguard the development of the Musti brand in the local market, ensuring that the brand’s tone of voice and identity are consistently reflected across all marketing activities. You will be responsible for making sure that content is created and executed in a timely manner across various channels, including in-store materials, print advertisements, digital advertising, social media, radio, webstore, newsletters, and other forms of communication. Your work will help ensure that our messaging generates interest in our offering and strengthens our brand promise.

As a Marketing & Content Specialist within the local marketing team, you will collaborate closely with the Nordic marketing team, local teams, store teams and cross-functional stakeholders. You will report directly to the Local Marketing Manager and your daily tasks will be a versatile mix of project management and content creation. One day you might be focused on writing engaging content for our loyal customer newsletter, while the next day you could be coordinating and ordering all necessary assets for an upcoming monthly campaign. You will also have Group Communication and PR related responsibilities of which you will report directly to Head of Marketing.

Key Responsibilities

Local Marketing Initiatives

• Take ownership of local marketing activations, including store openings and tactical campaigns tailored to local needs. Shopping centre activations are also included in our local activation plan.

Content Creation

• Write and produce engaging content for various channels, including:
  • In-store materials
  • Print and webstore content
  • Newsletters
  • Digital advertising (e.g., display, video, SEM, SoMe)
  • TV, radio, and PR communications
  • SEO

Project Management

• Coordinate cross-functional teams and contribute to local and Nordic projects, especially those requiring copywriting expertise.
• Manage activation calendars, order campaign materials, and deliver media assets to external media agencies.

Internal & External Communication

• Create content for external platforms (e.g., LinkedIn, Newspapers) and communicate campaign information to stores and other stakeholders.
• Musti Group communications related responsibilities

Musti Brand and tone of voice

• You will actively participate in the development of our Musti Brands and tone of voice.

What we are looking for

• Relevant post-secondary education and a few years of experience in a similar role
• Excellent English skills and native-level proficiency in Finnish. Swedish skills are seen as a plus.
• Passion and ability to produce creative, playful content across various platforms
• Solid project management skills with attention to detail
• A collaborative team player who thrives in cross-functional environments
• Interest in career development and professional growth
• Passion for pets and pet-related topics
• Willingness to travel occasionally

Why to join our pack?

We offer you diverse and inspiring work in a rapidly growing and evolving business in one of the leading pet retail companies. You have the possibility to develop your own work and the Musti brand. You get to work with other stakeholders but have an independent touch of your work. You will meet furry colleagues, and you can bring your own four-legged friend to work with you.

The position is based in Helsinki Käpylä, with the possibility to work remotely two days a week. We often have furry friends in the office; therefore, the work might not be suitable for a person who is allergic to pets. By joining Musti Group you will be a part of an engaged team dedicated to making the life of pets and their owners easier, safer and more fun.

About the process

We will start going through applications during the application period, please send us your application and CV with a salary request latest by 23.11.2025. Interview process shortly: 2-3 interviews, a possible written assignment and an assessment. You can add examples of your previous content work to your application.

If you have any questions, please contact Marketing Manager Johanna Talasjoki +358 40 5447 550 on Thursday 13.11 14:00-15:00, Monday 17.11 15:00-16:00 or Thursday 20.11 9:00-9.45.